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Today augmented reality (AR) begins a new era of connectivity between the physical world and digital devices, opening up a hidden world of additional content in the things we see around us.
AR is the natural progression of this scanning function on mobile devices but this time delivering engaging and valued experiences as infotainment rather than the static link to a URL that you get with QR codes.
This year augmented reality (AR) and virtual reality (VR) have exploded for $1.1 billion in investment and an estimated $75 billion will be spent on augmented reality in 2021.
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